We embarked on an evocative journey to Fuerteventura with FOCUSWATER and surfer Miriam Faccenda.
Captured in a 4-minute documentary, this episode of the “Flowtalk” series unravels Miriam's life story, portraying the challenges she has overcome and her unyielding love for the sport that propels her forward.
In crafting this episode, we aimed for authenticity, letting her story shine through. We believe that a real, relatable tale resonates more than overt branding. So, we kept branding subtle, focusing on Miriam’s journey and love for surfing. This approach allows the audience to naturally connect with the narrative, finding a genuine link to the brand through a powerful, heartfelt story rather than a direct product showcase.
