Moncler x Chetzeron
To honor Moncler Grenoble's heritage and latest collection, the brand took over Crans-Montana's iconic Chetzeron hotel. A unique move to showcase both its heritage and the style and performance of its fall-winter 2022/2023 collection.
In partnership with snowboarder and singer Pat Burgener, WABS introduced a one-of-a-kind concept to promote Moncler’s iconic pop-up store. The collaboration brought forth a unique approach to promoting this special retail event, showcasing the creative spirit and innovation of both parties. The goal of this collaboration was to bring a fresh and distinctive perspective, elevating it to new heights and making it a memorable and impactful experience for all involved.
The video, after being posted on Pat’s Instagram, quickly amassed millions of views in just a matter of days, demonstrating its widespread appeal and viral success.