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Lynell

BRANDING

The creation of the brand identity for the skincare brand Lynell Switzerland aimed to establish a strong visual identity for a young brand seeking to stand out in a highly competitive market. The brand’s values inspired a branding approach that combines the precision of Swiss graphic design with a playful twist, deconstructing and humanizing its rigor.

One of the main tasks was to develop a gender-neutral color palette that reflects the brand’s natural values, thus avoiding overly fluorescent or electric tones.

We created an entire universe around the brand called «Lynelland,» inhabited by the Lynellians. These characters serve as mascots and allow us to tell stories through visuals where they are the main characters. They are an excellent means of communication and differentiation.

The brand is in constant development. We continuously add new colors and new Lynellians with the launch of each new product or campaign.

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